Pyhtäälisä (Pyhtää bonus) - campaign

Based on the good results of previous year's Remote Work campaign, Dakar designed and created the Pyhtäälisä campaign for Pyhtää municipality, presenting the advantages of moving to Pyhtää, particularly for residents of the metropolitan region. A website was made for the campaign, where people can find out what their Pyhtää bonus would be when moving to Pyhtää from the metropolitan region. In addition to the website, the campaign also included radio commercials, social media advertising, ad banners, a photo competition, as well as a draw of a detached house plot among those who completed a test on the website.